// RevOps
MQL
Also known as Marketing Qualified Lead
Marketing Qualified Lead, an inbound lead that has met a fit + intent threshold and is ready for SDR outreach.
In depth
MQL is a marketing hand-off metric. Its death has been predicted for a decade; it survives because the alternative (MQA, Marketing Qualified Account) requires account-based infrastructure most companies still don't have.
Related terms
SQL
Sales Qualified Lead, an MQL that an SDR has contacted, qualified and accepted for AE handoff.
SAL
Sales Accepted Lead, the AE has confirmed the SQL meets the ICP and is worth working.
Lead Scoring
Ranking inbound leads by fit (firmographic) and intent (behavioural) to prioritise SDR outreach.
PQL
Product Qualified Lead, a user or account that has taken product actions predictive of buying intent.