// RevOps
Revenue Orchestration
Software category (Default, Distribute, LeanData, Chili Piper) that automates handoffs, routing and workflows across the revenue stack.
In depth
Revenue orchestration platforms sit above CRM, marketing automation and calendar tools, executing the 'if this then that' logic that RevOps used to hand-code in Zapier and Salesforce Flow. The category consolidated fast in 2025–2026 as agentic capabilities absorbed the routing layer.
Related terms
Lead Routing
Automated assignment of new leads to the right rep based on territory, segment, account ownership and load.
RevOps
Revenue Operations, the function unifying sales, marketing and CS ops around one pipeline and system of record.
Agent
An AI system that plans, uses tools and takes actions autonomously toward a goal, not just generates text.