// Sales
Signal-Based Selling
Triggering outbound sales motions from real-time buying signals (job change, funding, tech stack shift, product usage) rather than fixed cadences.
In depth
Signal-based (Common Room, Koala, Pocus, UserGems) replaces 'work this list on Monday' with 'contact this person now because they just did X'. Reply rates and conversion consistently 3–8x classic cold outbound. The dominant modern outbound motion.
Related terms
Outbound
The GTM motion where sellers or SDRs initiate contact with accounts that have not raised a hand.
Intent Data
Third-party behavioural signals (Bombora, 6sense, G2) that indicate an account is researching a category.
Clay
GTM data platform that combines 50+ data providers and LLM enrichment for account and contact research.