// Sales

SOW

Also known as Statement of Work

Statement of Work, a scoped services engagement (implementation, integration, consulting) under an MSA.

In depth

SOWs specify deliverables, timeline, milestones and payment terms for professional services. Not recurring revenue, not counted in ARR, but often critical to time-to-value.

Related terms

MSA

Master Services Agreement, the umbrella legal contract governing all commercial engagements between two parties.

Time to Value

Days from contract signature (or signup) to the customer realising the first meaningful outcome.

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