// Sales
MSA
Also known as Master Services Agreement
Master Services Agreement, the umbrella legal contract governing all commercial engagements between two parties.
In depth
The MSA covers liability, IP, data protection, indemnity and dispute resolution. Negotiated once, then each order form or SOW sits under it. Redlining an MSA can add 30+ days to a first deal; getting it done is often the single biggest cycle-time saver.
Related terms
Order Form
The commercial signature document that references the MSA and specifies products, quantities, term and price.
SOW
Statement of Work, a scoped services engagement (implementation, integration, consulting) under an MSA.
Deal Desk
Cross-functional team (finance, legal, product, RevOps) that reviews and approves non-standard deal terms.