// Marketing
Webinar
A live or on-demand online presentation, typically 30–60 minutes, used to educate prospects and generate MQLs.
In depth
The B2B lead-gen workhorse. Live webinar attendance rates hover at 30–40% of registrants; on-demand replays typically drive 2–3x the pipeline of the live event. Quality of the speaker and specificity of the topic beat production value every time.
Related terms
Demand Gen
The marketing discipline of creating and capturing buyer intent, paid, content, events, community.
MQL
Marketing Qualified Lead, an inbound lead that has met a fit + intent threshold and is ready for SDR outreach.
Event Marketing
The discipline of planning, sponsoring or hosting in-person and virtual events to drive brand, pipeline and community.