// Marketing
Zero-Click Search
A search where the user gets their answer directly on the results page (or from an AI answer) and never clicks through to a website.
In depth
Zero-click searches have risen sharply as Google's AI Overviews and featured snippets answer more queries directly. For publishers, this reframes the goal for some content from 'drive a click' to 'be the cited source', since brand visibility and citation still carry value even without a visit.