// Marketing
AEO
Also known as Answer Engine Optimization · Generative Engine Optimization · GEO
Answer Engine Optimisation, structuring content so AI answer engines (ChatGPT, Perplexity, Google AI Overviews) can extract and cite it directly.
In depth
AEO sits alongside traditional SEO rather than replacing it: the goal shifts from 'rank number one' to 'get quoted in the answer'. Practically this means answering the core question in the first sentence or two, using clear H2-per-subquestion structure, formatting lists and steps as actual markup rather than dense prose, and keeping each section understandable if extracted out of context.
Related terms
SEO
Search Engine Optimisation, earning organic ranking on Google (and increasingly LLM answers) for target queries.
Structured Data
Machine-readable markup (Schema.org, JSON-LD) added to a page so search and AI engines can parse its meaning precisely.
Featured Snippet
The boxed answer Google shows above organic results, pulled directly from a ranking page's content.