// Marketing
Featured Snippet
The boxed answer Google shows above organic results, pulled directly from a ranking page's content.
In depth
Featured snippets favor content that directly answers a question in a concise paragraph, numbered list or table near the top of the page. Winning the snippet often matters more for traffic than the underlying ranking position, since it's the first thing users see and increasingly what AI answer engines summarise from.
Related terms
AEO
Answer Engine Optimisation, structuring content so AI answer engines (ChatGPT, Perplexity, Google AI Overviews) can extract and cite it directly.
SEO
Search Engine Optimisation, earning organic ranking on Google (and increasingly LLM answers) for target queries.
Zero-Click Search
A search where the user gets their answer directly on the results page (or from an AI answer) and never clicks through to a website.