// Metrics
Adoption
The extent to which a customer's users actually use the product's key features in their daily workflow.
In depth
Measured as DAU/MAU ratio, feature adoption %, seats provisioned vs. seats active. Adoption is the leading indicator of both renewal and expansion; low adoption 60 days in is the strongest churn predictor.
Related terms
Activation Rate
% of new signups who complete the defined activation event within a defined window.
Time to Value
Days from contract signature (or signup) to the customer realising the first meaningful outcome.
NRR
Net Revenue Retention, % of recurring revenue retained from existing customers over 12 months, including expansion, minus churn and contraction.