// Marketing
Structured Data
Also known as Schema Markup · JSON-LD
Machine-readable markup (Schema.org, JSON-LD) added to a page so search and AI engines can parse its meaning precisely.
In depth
Structured data tells a crawler explicitly 'this is an Article, this is its author, this is its publish date' rather than making it infer that from unstructured HTML. Article, FAQ, HowTo and Organization schema are the most common types for a publisher; well-implemented structured data materially increases the odds of being surfaced in rich snippets and AI answer citations.
Related terms
AEO
Answer Engine Optimisation, structuring content so AI answer engines (ChatGPT, Perplexity, Google AI Overviews) can extract and cite it directly.
SEO
Search Engine Optimisation, earning organic ranking on Google (and increasingly LLM answers) for target queries.
Featured Snippet
The boxed answer Google shows above organic results, pulled directly from a ranking page's content.