// Sales
Quote-to-Cash
Also known as Q2C
The end-to-end process from generating a quote to collecting the cash, quote, contract, order, invoice, revenue.
In depth
Q2C spans CPQ, CLM (contract lifecycle), billing, revenue recognition and collections. RevOps typically owns the process; finance owns the systems of record. Broken Q2C is the #1 hidden tax on SaaS growth.
Related terms
CPQ
Configure, Price, Quote, software that produces a valid, priced quote from a product catalogue and rules engine.
Deal Desk
Cross-functional team (finance, legal, product, RevOps) that reviews and approves non-standard deal terms.
Cash Collections
The cash actually received from customers in a period, the number CFOs plan runway from.