// GTM
Reverse Trial
New signups get the paid tier free for 14–30 days, then drop to freemium if they don't convert. Best of both worlds.
In depth
Reverse trial (popularised by Canva, Notion, Miro, Linear) captures the top of funnel of freemium and the aha-moment power of a full trial. Requires strong in-app upgrade prompts and a genuinely valuable free tier as the fallback.
Related terms
Free Trial
A time-boxed evaluation of the paid product, typically 14 or 30 days, with or without a credit card upfront.
Freemium
A pricing model with a permanently free tier alongside paid tiers that unlock capacity, features or support.
PLG 2026
Shorthand for the post-ZIRP evolution of PLG: usage-based pricing, product-qualified accounts, and hybrid sales-assist motions.