// RevOps
SAL
Also known as Sales Accepted Lead
Sales Accepted Lead, the AE has confirmed the SQL meets the ICP and is worth working.
In depth
The extra gate that stops SDRs from stuffing the pipeline with junk to hit meeting quota. SAL rate is a cleaner measure of lead quality than raw meeting-booked count.
Related terms
MQL
Marketing Qualified Lead, an inbound lead that has met a fit + intent threshold and is ready for SDR outreach.
SQL
Sales Qualified Lead, an MQL that an SDR has contacted, qualified and accepted for AE handoff.
Opportunity
A qualified potential deal in the CRM, has a name, amount, close date, stage and owner.