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CRM & GTM News

Daily CRM and GTM news - HubSpot, Salesforce, Pipedrive updates, RevOps intelligence and more.

AUG 28, 2026

Claudeforce Lands: What Salesforce’s Anthropic Deal Means for Sellers

Salesforce and Anthropic's new Claudeforce plugin lets reps work live CRM data inside Claude. Here's what the Q2 earnings surge tells us about where AI monetisation is heading.

How to Build a GTM Motion Around AI-Native CRM Tools

The Salesforce-Anthropic Claudeforce launch signals a shift in how revenue teams should structure pipeline and GTM strategy around AI-native CRM workflows.

What Is Lead Scoring – And Why Your Pipeline Depends on It

Lead scoring tells your sales team who to call first. Here's how it works, why it matters, and how to build a system that actually improves conversion.

Keap vs HubSpot: Which CRM Fits Your Service Business?

Choosing between Keap and HubSpot? This breakdown covers features, pricing, integrations, and real use cases for service-based small businesses.

Salesforce AI Agent Growth Hits 200% – But Questions Remain

Salesforce's AI agent business is growing fast. But pricing shifts and data conflicts inside martech stacks could complicate the revenue story.

Why Sales Tech Friction Is the Silent Killer of Open Enrollment

As open enrollment approaches, insurance agencies face a costly problem: sales technology that slows reps down at the worst possible moment. Here's what to fix.

Best Pipeline Management Tools in 2026

From AI role-play coaching to automation reinvention, pipeline tools have changed fast. Here's what actually works this year.

Why OpenAI’s Sales Exodus Tells You Something About Your Stack

Two senior OpenAI sales leaders returned to Salesforce in a week. Here's what that talent shift reveals about enterprise sales tech priorities in 2026.

The B2B ABM Playbook: How to Target Accounts That Actually Close

ABM works best when it's precise. This guide covers the frameworks, steps, and mistakes that separate high-performing ABM programs from expensive guesswork.

Why Geopolitical Volatility Is a RevOps Wake-Up Call

When alliances shift overnight, so do markets. Here's what revenue operations teams should be doing right now to protect forecast accuracy and pipeline health.

CRM DAILY

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